Перетин кордону
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Are you thinking about expanding your website or web shop abroad? Or do foreign consumers know how to find your website themselves? That's good news, because it means you are growing. Other markets just sometimes have different challenges. Read in this blog post what you need to consider.
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With the growth of the international e-commerce market, we are ordering more and more, and more easily, from abroad. International platforms are accelerating at an incredible pace. This can also be seen in the popularity of nearshoring: large companies are increasingly moving their warehousing from large countries such as China to places closer to home. Because of security of supply and sustainability of the entire chain.
In fashion, for example, you see production being moved from Asia to Turkey or Portugal. Shortening the chain is very Europe-oriented.Because of this growth, there is a big market for Dutch webshops: Europeans are increasingly buying cross-border. 13% of visitors to Dutch webshops come from abroad. This growth is expected to continue: in 10 years, laws and regulations will be much more harmonized and focused on cross-border business, making ordering something abroad even easier and faster. However, there are important things to keep in mind. In the EU alone, there are 27 countries: each with their own rules and preferences. Therefore, it is important to familiarize yourself with the country you want to reach. For example, read this article on how to use a інтернет-магазин на німецькому ринку найкраще увійти.
Перетин кордону з PostNL
If there is one thing that foreign buyers care about, it is reliability. The consideration is whether buying from a foreign website is as reliable as buying from a site from one's home country. This depends mainly on shipping and returning the order. The customer must be confident that his package will arrive properly, that it is easy to return if he does not like it. In addition, everyone wants to know when their package will arrive, which is why the possibility of Track & Trace is also a requirement.
Доставка
Fortunately, these days it is almost as easy to send your products across the border as it is within the Netherlands. PostNL offers a reliable and easy service to send your packages abroad. This can easily be done through your familiar and existing PostNL Account or you can create an account. PostNL offers different shipping solutions for this, depending on the size of the parcel. For parcels up to 2 kilos, they offer a smart solution sent through a more economical network. Within the account, any customs forms are automatically generated. It is also possible to link your webshop to the PostNL account. This automatically generates the shipping labels for you, easy right?
Просте рішення для повернення стимулює повторні покупки
Over 10% of all orders are returned. For sport & play articles this is even 15%, and for clothing & shoes as much as 25%! A good and reliable return process is therefore of great importance. Your international customer will also buy more quickly if he knows he can return his purchase without any problems. Fortunately, PostNL also offers a good service for this. Through cooperation with reliable partners abroad, always a drop-off point nearby, and the option to receive returns collected. Depending on the weight of the shipment, there is an appropriate return process. In addition, within Europe it is possible to track your returns with track & trace.
Відстежуйте та відстежуйте
With PostNL, your packages can be fully tracked via track & trace, in as many as 7 languages! This gives customers confidence: that way they know where the package is at all times. In addition, as mentioned earlier, PostNL also offers track & trace for returns. This allows you to track returns yourself and know when to expect them. When you offer track & trace with your webshop, this will therefore create more trust, which indirectly also ensures that the foreign customer is more likely to purchase things from your shop.
Сталий розвиток
In addition to reliability, sustainability is also an important core value of ordering abroad. Whereas consumers now choose free and fast delivery, in the future sustainable delivery options will be the most common way for consumers to get a package delivered. In most European countries, more than 85% believe that packaging should be recyclable, and more than 40% prefer sustainable delivery. In ten years, consumers will simply assume that every package is sustainably packaged. It is therefore important for buyers to understand the carbon footprint of their shipments and returns. It is crucial that you also have a good sustainable proposition for your international customers: for example, CO2 neutral storage and delivery. PostNL offers a good service here too: their international sorting center IMEC is completely CO2 neutral and they are investigating green air transport options for shipments outside Europe.
